Walker brand
Walker's Brand Guidelines
At Walker, we believe everyone deserves an amazing experience. That starts with the way we present ourselves: how we talk, how we look, how we act.
Use this guide as a resource for presenting a consistent Walker brand—and a great experience for all.
Brand positioning
At Walker, we have the technical and organizational expertise to lead change and adoption at all levels. We help our clients and Qualtrics account executives feel confident and sensible.
Brand manifesto
Tagline
Our tagline helps anchor our communications across all our channels. It reminds our audience who we are and connects with them on both an emotional and a strategic level.
Our tone
These four tone words help define how Walker speaks (verbal identity) and looks
(visual identity) across all our communications. Use them as a creative and strategic checklist when you create or design content.
Walker's personality
Knowledgeable
We have decades of experience and insight
Dependable
We work hard and get the job done right
Creative Problem Solvers
We solve problems in creative ways
Engaged
We care about our clients and get involved with their business
